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Hello
I’m James Smith

    Destroying fitness industry bullshit.

  • book-emoji #1 Sunday Times Best Selling Author
  • microphone-emoji The James Smith Podcast
  • fire-emoji The James Smith Academy
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Keep track and stay accountable with the Momentum Score.

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Calculate nutritional requirements so you know where to start.

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Get personalised exercise programs tailored for you!

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Get the coach support (via the chat) you need to reach your goals.

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Don't just follow, understand the basics.
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Don't just follow, understand the basics.

Imagine putting together IKEA flat pack without the right instructions, it’s frustrating and there’s no guarantee you’re doing it right.

Forming an understanding of the crucial principles will allow you to make decisions for yourself and remove dependency on all the fitness fads.

Exercise programs which fit your needs.
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Exercise programs which fit your needs.

When working towards your fitness goal, it is important that your exercise supports your goal.

If it does not, you may be putting a lot of time into something with poor returns.

This is why we offer a range of different exercise services.

Generate and create your meal plans so it never feels like you are dieting.
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Generate and create your meal plans so it never feels like you are dieting.

We help you calculate your macro and calorie requirements, provide you with tasty recipes and provide you with a meal generator and planner, which helps you create your own meal plans, which you will stick to.

Download mini_j JSA app now.
James Smith Academy is available on the App Store and Google Store for free and lets you get the most of the app through In App Purchase extras.
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Motivation when you need it.
We think 12 week challenges are the best way to help you reach your goal. A 12 week challenge gives you enough time to make incremental lifestyle changes and to see the benefit of those changes. With our support and the support of the JSA community, we are confident that we can help you achieve your challenge goal.
About Challenges
Personal training, but without the costly frills

My old online program

  • Daily chat with me, when I was awake and not PT’ing

  • Program rotation every 8-12 weeks

  • Manually working out your calories and manually giving food ideas

  • Often very busy and backlogged with clients having to find them videos on youtube

  • Programs written on a pdf spreadsheet

In 2017 , because I didn't have an app or coaches to support me, I had to do most of the things manually.

This is why 1-2-1 coaching is so expensive. Back in 2017 it was £ 220 a month.

Premium Plan

£ 40/month

  • Build and track unlimited My Workouts
  • Browse unlimited workouts
  • Access hundreds of educative videos in Learn
  • Calculate calories and macros
  • Create unlimited meal plans
  • Manage progress with charts, images and goals
  • Stay accountable and on track with Momentum Score
  • Request and follow personalised exercise programs
  • Receive coaching support via the coach chat
  • Participate in our famous 12 week challenge
Get Premium Plan

Today my Premium Plan is significantly better priced due to supporting coaches, state of the art app infrastructure and valuable time saving features

Get Premium Plan
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Meet my team
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Andrew

Andrew and I worked at Fitness First together in Sydney. Andrew is a training partner for Brazilian Jiu Jitsu too. He’s a Texan who not only has contributed great things to the content and coaching modules but with writing great programmes for members too. Nicole, Andrew’s wife (also a PT) supports him with the chats whenever he’s looking after their daughter Madi.
Andrew and I worked at Fitness First together in Sydney. Andrew is a training partner for Brazilian …
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Shaw

Also called James, aka ‘the Tech guy’. Shaw and I both own the James Smith Academy since building it up from an idea over a coffee both on a break from Fitness First in the Sydney CBD. Shaw makes sure that everything runs smoothly and that members are happy at all times.
Also called James, aka ‘the Tech guy’. Shaw and I both own the James Smith Academy since building it up from an ...
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Nicolette

Nicolette is a qualified Nutritionist and fitness coach and a strong advocate for a balanced and holistic healthy lifestyle. Nicolette loves to create recipes, spend time in the kitchen and favourite way to work out is boxing and a coastal walk. She is passionate about helping those all over the world achieve their goals on the JSA platform.
Nicolette is a qualified Nutritionist and fitness coach and a strong advocate for a alanced and holistic healthy lifestyle.
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Fiona

UK based Nutrition, Mindset & Fitness Coach, I have over 20 years experience in the business, using my expertise to support and guide you to your goals. Fun, bubbly and loves a good chat! I met James through Pippa.
UK based Nutrition, Mindset & Fitness Coach, I have over 20 years experience in the business, using my expertise ...
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Emma

Emma’s simple and holistic approach wellness allows her clients to explore their potential from a mindset perspective as well as physical.

Covering all the important aspects of health and fitness including the mind, Emma has guided people to transform their appearance dramatically, their opinion of them selves and their relationships.

Emma’s simple and holistic approach wellness allows her clients to explore their potential from a mindset ...
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Nicole

Nicole is a full time fixture in the coach chats with a PT, group fitness and nutrition background. Her main focus in training is weightlifting and finds great joy in coaching members through mindset and habit change and focusing on time management, a big focus in her own life as a single mum to Madison!
Nicole is a full time fixture in the coach chats with a PT, group fitness and nutrition background. Her main focus ...
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Daniel

Dan or D-Berg is an Exercise Scientist and Strength & Conditioning Coach with 12 years of experience coaching people from all walks of life.

A true fitness & muscle nerd with an unquenchable thirst in acquiring new knowledge learning from the best he can so he help people become their best self.

D-Berg is here to support the chat and troubleshoot your challenges to get you to your goals.

Dan or D-Berg is an Exercise Scientist and Strength & Conditioning Coach with 12 years of experience coaching ...
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Jack

Hi, I’m Jack, a personal trainer based in West London, UK. As a child, I was a gymnast, competing at a national level, until I found rugby at 12 years old.

Later in life as my fitness and health began to take a back seat, I joined the JSA in June 2018 and I’ve never looked back. It gave me the tools and drive to get my health back and fall back love with fitness.

I believe that with my sporting background, my PT knowledge, and my real world experience of losing 30kg, I have the tools to help and support the members of JSA!

Hi, I’m Jack, a personal trainer based in West London, UK. As a child, I was a gymnast, competing at ...
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Member Transformations
Some transformations from our amazing members. 💪
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Betty

Progress from March this year til now. JSA works and I'm eternally grateful :) Still goals to smash but its so encouraging to see what all my hard work has achieved so far. Consistent CFD, weight training and NEAT up where possible.

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Thomas

I loved watching the Facebook content before I joined the academy and have loved the content and support inside. I feel I have gained so much knowledge I find myself on a daily basis offering advise to people I know. I have recommended the academy to many friends which has led to two joining who absolutely love it. I have been amazed at what I have achieved in such a short space of time during the Bali challenge and I feel very proud and driven to keep going.

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Rebecca

You know what’s nice. Not wanting to cry every time I pass a mirror naked. 8 weeks of CFD. I’ve ate Nando’s, drank beer and ate chocolate (a lot!) but I have the tools to make this work in my diet thanks to the JSA. The beauty of it all is I know I’ve just started and I’m actually excited to keep going. I’ve never had such a healthy relationship with food, gym and myself ❤

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Paul

My Christmas eating spilled into the rest of the year 😂 and I was unhappy about the fat I’d pilled on. Full on dad bod! I’d been following James on Facebook for a while. I liked his no bullshit approach and plain easy to follow advice. I decided to sign up for the free trial and loved it, so I signed up for 3 months. This is my progress 7 weeks in. I’m really pleased with the difference in body shape although there isn’t a huge difference in actual weight. CFD works 😊.

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Betty

Progress from March this year til now. JSA works and I'm eternally grateful :) Still goals to smash but its so encouraging to see what all my hard work has achieved so far. Consistent CFD, weight training and NEAT up where possible.

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Thomas

I loved watching the Facebook content before I joined the academy and have loved the content and support inside. I feel I have gained so much knowledge I find myself on a daily basis offering advise to people I know. I have recommended the academy to many friends which has led to two joining who absolutely love it. I have been amazed at what I have achieved in such a short space of time during the Bali challenge and I feel very proud and driven to keep going.

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Rebecca

You know what’s nice. Not wanting to cry every time I pass a mirror naked. 8 weeks of CFD. I’ve ate Nando’s, drank beer and ate chocolate (a lot!) but I have the tools to make this work in my diet thanks to the JSA. The beauty of it all is I know I’ve just started and I’m actually excited to keep going. I’ve never had such a healthy relationship with food, gym and myself ❤

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Paul

My Christmas eating spilled into the rest of the year 😂 and I was unhappy about the fat I’d pilled on. Full on dad bod! I’d been following James on Facebook for a while. I liked his no bullshit approach and plain easy to follow advice. I decided to sign up for the free trial and loved it, so I signed up for 3 months. This is my progress 7 weeks in. I’m really pleased with the difference in body shape although there isn’t a huge difference in actual weight. CFD works 😊.

See More Transformations
More than just a PT.
It is not uncommon for the JSA team to meet up with its members. In Bondi, coaches Nicole and Andrew organise a weekly weekend walk! Check out some selfies our members have captured with James and some of the team.
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Famous Daily Emails
I may have promised you nudes but instead sign up below and I'll give you a giggle a day via email to cheer you up at work, at home or killing time on the toilet.