Hello
I’m James Smith

    Destroying fitness industry bullshit.

  • book-emoji #1 Sunday Times Best Selling Author
  • microphone-emoji The James Smith Podcast
  • fire-emoji The James Smith Academy
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Keep track and stay accountable with the Momentum Score.

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Get personalised exercise programs tailored for your goals!

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Get the coach support
(via the chat) you need to reach your goals.

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Don't miss another
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Up Next: Fri 06 Jan 2023
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Don't just follow, understand the basics.
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Don't just follow, understand the basics.

Imagine putting together IKEA flat pack without the right instructions, it’s frustrating and there’s no guarantee you’re doing it right.

Forming an understanding of the crucial principles will allow you to make decisions for yourself and remove dependency on all the fitness fads.

Generate and create your meal plans so it never feels like you are dieting.
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Generate and create your meal plans so it never feels like you are dieting.

We help you calculate your macro and calorie requirements, provide you with tasty recipes and provide you with a meal generator and planner, which helps you create your own meal plans, which you will stick to.

Download mini_j JSA app now.
James Smith Academy is available on the App Store and Google Store for free and lets you get the most of the app through In App Purchase extras.
Motivation when you need it.
Once you have learned the fundamentals and have set up your program and nutrition, we realise how important motivation is. All members will have the privilege to access to a JSA unofficial Facebook community group.
ABOUT CHALLENGES
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Meet my team
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Shaw

Also called James, aka ‘the Tech guy’. Shaw and I both own the James Smith Academy since building it up from an idea over a coffee both on a break from Fitness First in the Sydney CBD. Shaw manages the business and makes sure that everything is running smoothly.
Also called James, aka ‘the Tech guy’. Shaw and I both own the James Smith Academy since building it up from an ...
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Nicolette

Nicolette is a qualified Nutritionist and fitness coach and a strong advocate for a balanced and holistic healthy lifestyle. Nicolette loves to create recipes, spend time in the kitchen and favourite way to work out is boxing and a coastal walk. She is passionate about helping those all over the world achieve their goals on the JSA platform.
Nicolette is a qualified Nutritionist and fitness coach and a strong advocate for a balanced and holistic healthy lifestyle.
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Fiona

UK based Nutrition, Mindset & Fitness Coach, I have over 20 years experience in the business, using my expertise to support and guide you to your goals. Fun, bubbly and loves a good chat! I met James through Pippa.
UK based Nutrition, Mindset & Fitness Coach, I have over 20 years experience in the business, using my expertise ...
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Emma

Emma’s simple and holistic approach wellness allows her clients to explore their potential from a mindset perspective as well as physical.

Covering all the important aspects of health and fitness including the mind, Emma has guided people to transform their appearance dramatically, their opinion of them selves and their relationships.

Emma’s simple and holistic approach wellness allows her clients to explore their potential from a mindset ...
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Nicole

Nicole is a full time fixture in the coach chats with a PT, group fitness and nutrition background. Her main focus in training is weightlifting and finds great joy in coaching members through mindset and habit change and focusing on time management, a big focus in her own life as a single mum to Madison!
Nicole is a full time fixture in the coach chats with a PT, group fitness and nutrition background. Her main focus ...
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Jack

Hi, I’m Jack, a personal trainer based in West London, UK. As a child, I was a gymnast, competing at a national level, until I found rugby at 12 years old.

Later in life as my fitness and health began to take a back seat, I joined the JSA in June 2018 and I’ve never looked back. It gave me the tools and drive to get my health back and fall back love with fitness.

I believe that with my sporting background, my PT knowledge, and my real world experience of losing 30kg, I have the tools to help and support the members of JSA!

Hi, I’m Jack, a personal trainer based in West London, UK. As a child, I was a gymnast, competing at ...
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Ste

Ste and James Shaw studied together at Loughborough University, a fitness fanatic and former shot-putter Ste contributes to chats and programming and proves to be continually very knowledgeable trainer on all subjects.

Ste and James Shaw studied together at Loughborough University, a fitness fanatic and former shot-putter Ste contributes ...
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Andrew

Andrew has worked as a Personal Trainer and PT manager for over 10 years. He is a Texan who has contributed a large amount to the content and coaching modules and is great at providing challenging and suitable programs for the members. He is one of the original coaches for the JSA and a valuable part of our team.
Andrew has worked as a Personal Trainer and PT manager for over 10 years. He is a Texan who has ...
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The James Smith Academy. Personal training without the extra cost.
Trial the JSA app and access all features free for 7 days, or start with a Premium Plan today.
Member Transformations
Some transformations from our amazing members. 💪
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Betty

Progress from March this year til now. JSA works and I'm eternally grateful :) Still goals to smash but its so encouraging to see what all my hard work has achieved so far. Consistent CFD, weight training and NEAT up where possible.

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Thomas

I loved watching the Facebook content before I joined the academy and have loved the content and support inside. I feel I have gained so much knowledge I find myself on a daily basis offering advise to people I know. I have recommended the academy to many friends which has led to two joining who absolutely love it. I have been amazed at what I have achieved in such a short space of time during the Bali challenge and I feel very proud and driven to keep going.

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Rebecca

You know what’s nice. Not wanting to cry every time I pass a mirror naked. 8 weeks of CFD. I’ve ate Nando’s, drank beer and ate chocolate (a lot!) but I have the tools to make this work in my diet thanks to the JSA. The beauty of it all is I know I’ve just started and I’m actually excited to keep going. I’ve never had such a healthy relationship with food, gym and myself ❤

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Paul

My Christmas eating spilled into the rest of the year 😂 and I was unhappy about the fat I’d pilled on. Full on dad bod! I’d been following James on Facebook for a while. I liked his no bullshit approach and plain easy to follow advice. I decided to sign up for the free trial and loved it, so I signed up for 3 months. This is my progress 7 weeks in. I’m really pleased with the difference in body shape although there isn’t a huge difference in actual weight. CFD works 😊.

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Betty

Progress from March this year til now. JSA works and I'm eternally grateful :) Still goals to smash but its so encouraging to see what all my hard work has achieved so far. Consistent CFD, weight training and NEAT up where possible.

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Thomas

I loved watching the Facebook content before I joined the academy and have loved the content and support inside. I feel I have gained so much knowledge I find myself on a daily basis offering advise to people I know. I have recommended the academy to many friends which has led to two joining who absolutely love it. I have been amazed at what I have achieved in such a short space of time during the Bali challenge and I feel very proud and driven to keep going.

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Rebecca

You know what’s nice. Not wanting to cry every time I pass a mirror naked. 8 weeks of CFD. I’ve ate Nando’s, drank beer and ate chocolate (a lot!) but I have the tools to make this work in my diet thanks to the JSA. The beauty of it all is I know I’ve just started and I’m actually excited to keep going. I’ve never had such a healthy relationship with food, gym and myself ❤

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Paul

My Christmas eating spilled into the rest of the year 😂 and I was unhappy about the fat I’d pilled on. Full on dad bod! I’d been following James on Facebook for a while. I liked his no bullshit approach and plain easy to follow advice. I decided to sign up for the free trial and loved it, so I signed up for 3 months. This is my progress 7 weeks in. I’m really pleased with the difference in body shape although there isn’t a huge difference in actual weight. CFD works 😊.

SEE MORE TRANSFORMATIONS
More than just a PT.
It is not uncommon for the JSA team to meet up with its members. In Bondi, coaches Nicole and Andrew organise a weekly weekend walk! Check out some selfies our members have captured with James and some of the team.
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Famous Daily Emails
I may have promised you nudes but instead sign up below and I'll give you a giggle a day via email to cheer you up at work, at home or killing time on the toilet.