book
Not A Life Coach:
Push Your Boundaries.
Unlock Your Potential.
Redefine Your Life.
book
James Smith is back to challenge everything you thought you knew about the path to fulfilment and happiness. With hard-hitting home truths and a helping of tough love, be prepared to re-set your outlook, redefine your goals and truly consider
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What does SUCCESS truly mean to you?

Now, more than ever, is the time to take back control. Time to stop sleep-walking through your life; to challenge the status quo; and to truly ask yourself if you're on the right path to success, happiness and fulfilment.

Only you can take the reins of your own life and choose to make a change, but with invaluable experience, a hunger for genuine happiness, and a drive to be the kind of coach he needed when his life was broken, James can give you the tools to do it.

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Reviews
quotes
Meet the man changing the way you think about fitness. One of the most sought-after personal trainers in the world (who has) knocked current fitness It boy @JoeWicks for six and stolen the coveted crown of the fitness world
sunday times
quotes
Not a Diet Book mercilessly takes down every fad diet, workout and health drink you have been sold and instead explains [James’] mission to make understanding weight-loss as two words – calorie deficit.
The Sun
quotes
Personal trainer James Smith’s new book, Not a Diet Book, offers frank advice on getting in shape and busts some major diet myths.
Grazia
quotes
Meet the man changing the way you think about fitness. One of the most sought-after personal trainers in the world (who has) knocked current fitness It boy @JoeWicks for six and stolen the coveted crown of the fitness world
sunday times
quotes
Not a Diet Book mercilessly takes down every fad diet, workout and health drink you have been sold and instead explains [James’] mission to make understanding weight-loss as two words – calorie deficit.
The Sun
quotes
Personal trainer James Smith’s new book, Not a Diet Book, offers frank advice on getting in shape and busts some major diet myths.
Grazia
Author
About the author
James Smith is the world’s fastest-growing online personal trainer. Honest, unapologetic and outspoken, yet erudite, authentic and endlessly passionate about exposing the toxic myths within diet culture, and committed to helping people to reach their goals and make positive change for good.